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Your team has been building for months. Progress feels good. But someone keeps asking: “Do we actually know customers want this?” Six stakeholder opinions, zero user evidence.
Or you’re earlier. You have an idea and resources to build it. You’ve seen what happens when teams skip validation: two years of development, then a launch nobody understands.
Or you have a design team executing well, but nobody setting strategic priorities. You need someone to make the hard calls without a full-time CDO.
I've solved all three. The methods differ, but the outcome is the same: explicit decisions about what to build, what to drop, and where to double down.

Who I work with
Teams ready to move fast and build what matters
Growth-stage SaaS
Scaling product without FTE headcount. Validation sprints to test direction. System foundations to accelerate your devs.
Learn more →IT consultancies
White-label design leadership. You keep the client. I bring senior expertise to de-risk engagements.
Learn more →Early-stage startups
Often via investors. Fast answers before runway runs out. No wasted cycles.
Learn more →Are you an agency or consultancy?
I partner with consultancies who need senior design capacity without the overhead. You keep the relationship. I bring the expertise to scope, sell, and deliver.
Learn more →In days, we answer questions like:
Not abstract recommendations. Specific priority calls your team can commit to Monday morning.