Admicom
From Uncertainty to Validated Prototype
The Situation
Admicom is a Finnish software company serving the construction sector. Their product family had grown: multiple tools, each with its own interface, dashboard, and way of presenting information. Users switching between products lost time and context.
The Problem
The existing dashboard lacked clarity. Users juggled multiple roles and confusing transitions between views. Marketing, product management, and customer service each had different ideas about what mattered most. Without user validation, they risked building on assumptions.
The Approach
Pre-sprint user research interviews with actual software users
5-day design sprint co-led with Lauri Lännenmäki (UX engineer)
Cross-functional participation from marketing, product management, and customer service
Three morning sessions during the sprint for stakeholder input
Rapid prototyping and user testing by end of sprint
The Magic Moment
User testing surfaced things the team hadn't expected. Features they assumed would be valued weren't. Things they had overlooked turned out to be essential. The view transition problem emerged as the critical usability issue.
Expectations were high, and they were met. The Design Sprint went really well. We received feedback internally that it was exceptionally well facilitated.
The Outcome
A user-tested prototype and clear direction. The team adopted design sprint methodology across the organization. Design thinking became embedded in their corporate culture and strategy.
Validated dashboard concept in 5 days
Clear product direction based on user feedback, not assumptions
Sprint methodology adopted company-wide
Prototype ready for development handoff
What Transferred
Five days. That's all it took to resolve a year of internal debate. The sprint format forces decisions. You can't debate forever when you have to test on Friday.
Full case study published on Fraktio →