Entry
3 days
to actionable decisions
Test before you build
Design & Validate
Get explicit answers about what to build, what to kill, and where to double down. Real users, real evidence, in days.
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What I Do
Know what to build before you build it.
Through sprints, ongoing advisory, or deep service redesign. The method changes. The goal doesn't.
15+
years leading product
100+
concepts tested with real users
3 days
to decisions
Let's get to work
Recommended
Monthly
strategic partnership
Strategic design leadership
Fractional CDO
Design leadership without the full-time hire. I make the hard calls, set priorities, and create leverage for your team.
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Deep engagement
2-8 weeks
to measurable change
Cross-team transformation
Service Transformation
When the problem spans teams and touchpoints. Map the full journey, eliminate friction, ship improvements (e.g., faster onboarding, higher conversion).
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How we work together
The Business Case for Design
Design investment pays off.
Design Management Institute
228%
S & P outperformance over 10 years
Vitali brought clarity in a week that the team had been circling for months. The output was a recommendation we could actually defend to the board.
Expectations were high and they were met. The Design Sprint went really well. We received feedback internally that it was exceptionally well facilitated.
Vitali made design feel inevitable inside a non-design culture. A year later it still shapes how the team prioritises.
Trusted by teams at
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