Client (Anonymized)
From Rebrand to Investor-Ready Platform
The Situation
A clinical trials consulting company needed to rebrand before a €2M fundraising round. The founder was an old friend from a previous engagement. They had deep expertise in digital health measures but no visual identity that communicated their value.
The Problem
The company's platform concept existed in documents and spreadsheets. Potential investors couldn't visualize what the product would look like. A brand refresh alone wouldn't close the gap between expertise and investor expectations.
The Approach
Stakeholder interviews with founders, associates, and industry contacts
48-page competitor analysis across the digital health measures landscape
Brand workshop defining 5 personality descriptors and visual direction
Visual identity with distinctive brand shape bringing personality into visuals
Design system in Storybook documenting every component
Full interactive Next.js prototype with AI-powered features
The Magic Moment
What started as a branding project became something bigger. During the pitch deck work, it became clear investors needed to see the product, not just slides about it. So we built it. An interactive prototype with real AI features that investors could click through and experience.
The depths of the prototype is exploding in all directions.
The Outcome
Complete brand identity, investor pitch deck for €2M round, professional website, and a full interactive prototype. The product went from concept to tangible.
Complete brand identity with guidelines and distinctive brand shape
Investor pitch deck for €2M fundraising round
Design system with documented components in Storybook
Interactive Next.js prototype with AI chat, voice, reports, and asset studio
Professional website communicating the company's expertise
What Transferred
The deliverables far exceeded the original scope. Sometimes over-delivering creates trust that leads to ongoing work. Match scope to client readiness.