From Rebrand to Investor-Ready Platform
€2M round prepared
A clinical trials consulting company needed to rebrand before a €2M fundraising round. The founder was an old friend from a previous engagement. They had deep expertise in digital health measures but no visual identity that communicated their value.
The company's platform concept existed in documents and spreadsheets. Potential investors couldn't visualize what the product would look like. A brand refresh alone wouldn't close the gap between expertise and investor expectations.
The shape of the week
- 01
Stakeholder interviews with founders, associates, and industry contacts
- 02
48-page competitor analysis across the digital health measures landscape
- 03
Brand workshop defining 5 personality descriptors and visual direction
- 04
Visual identity with distinctive brand shape bringing personality into visuals
- 05
Design system in Storybook documenting every component
- 06
Full interactive Next.js prototype with AI-powered features
Day-one reaction
“The depths of the prototype is exploding in all directions.”
The moment that surfaced
What started as a branding project became something bigger. During the pitch deck work, it became clear investors needed to see the product, not just slides about it. So we built it. An interactive prototype with real AI features that investors could click through and experience.
What the week bought
Complete brand identity, investor pitch deck for €2M round, professional website, and a full interactive prototype. The product went from concept to tangible.
- Complete brand identity with guidelines and distinctive brand shape
- Investor pitch deck for €2M fundraising round
- Design system with documented components in Storybook
- Interactive Next.js prototype with AI chat, voice, reports, and asset studio
- Professional website communicating the company's expertise
Why the sprint earns its week
The deliverables far exceeded the original scope. Sometimes over-delivering creates trust that leads to ongoing work. Match scope to client readiness.