Infrastructure Layer for the Music Industry
€550K raised, paying customers
A professional musician had an idea for a startup addressing $2.5 billion in unclaimed royalties. Split sheets are missing, metadata is incomplete, and accreditation goes undocumented. Any one of these gaps can cost musicians money. Usually all three are broken at the same time.
No single source of truth for music projects. People use WhatsApp, Dropbox, Google Drive, and WeTransfer but none handle metadata, which is essential for getting paid. Most people in the industry don't want to deal with metadata because the tools make it tedious.
The shape of the week
- 01
Hundreds of user interviews and tests across the music industry worldwide
- 02
Brand identity, positioning, messaging framework, competitive analysis
- 03
Full product design: UI/UX, service design, onboarding flows
- 04
React Native (Expo) mobile app with Rust/Actix-Web backend
- 05
Growth marketing: 88+ YouTube videos, organic and paid campaigns
- 06
AI-powered audio analysis and EPK generation (Vandall Labs)
The moment that surfaced
89% of research participants preferred Vandall over their current tools. 85% said they'd pay for it. When we stopped advertising, the numbers kept going up. People find it, try it, and stay.
What the week bought
€550K raised. ~1,500 MAU with 40.9% month-1 retention. Slush Top 50 selection and Google HQ demo. First B2B customer (Nordic Bridge Music) signed December 2025. Full music industry infrastructure built from zero.
- €550K raised pre-seed
- ~1,500 MAU with 40.9% M1 retention
- Slush Top 50 and Google HQ demo
- First B2B customer signed (Nordic Bridge Music)
- Full music industry infrastructure: rights management, metadata, collaboration
- Production-grade stack: React Native, Rust, PostgreSQL with 54+ migrations
Why the sprint earns its week
The same user-centric methods taught to clients for years, applied to our own product. Research first, prototype fast, test with real people, iterate. The difference is you never stop doing it.
Want this kind of result? Start with the version that matches your situation
These pages break the work down by the problem teams usually feel first, before they know what kind of engagement they actually need.
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