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#1 E-Signing Platform in Nordics

2M+ signers, 50K+ orgs

Product DesignScale-upB2B SaaS
#1 E-Signing Platform in Nordics

Visma Sign started as a Finnish startup (Onnistuu.fi) before being acquired by Visma Solutions. It needed to grow from a basic signing tool into a full document management platform serving enterprise customers across multiple Nordic markets.

Enterprise customers needed advanced capabilities. New markets were opening across the Nordics. EU regulations like eIDAS kept raising the bar. All while keeping the experience simple for everyday users sending a single document.

The shape of the week

  1. 01

    User-centric research: interviews with users, customer service agents, and stakeholders

  2. 02

    Core signing flow redesign and PDF preview feature

  3. 03

    Onboarding and account creation rework to reduce friction

  4. 04

    Advanced enterprise features: signee ordering, custom messages, invite management

  5. 05

    Design methodology transfer to Visma's newly formed internal team

Team Manager

Working with Vitali is educational, pleasant and inspiring. He's a great personality and a true creative professional.

Timo Taivaskero

The moment that surfaced

When development moved in-house, the most valuable handoff wasn't mockups. It was teaching the new team user-centric methods so they could prioritize work, involve users, and improve collaboration independently.

What the week bought

Visma Sign became the leading e-signing platform in the Nordic market. 2M+ signers, 50K+ organizations, up to 20K signatures per day. Saves 90% of signing time compared to paper.

  • #1 position in Nordic e-signing market
  • 2M+ signers, 50K+ organizations
  • Up to 20,000 documents signed daily
  • Team scaled from 1 to 5, then internal team built and trained

Why the sprint earns its week

Eight years of engagement (2016-2024) that built both the product and the team's capabilities. Design leadership embedded in the organization, then transferred.

Full case study on Fraktio

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